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Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)
Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)
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mpn: 3 black & white tables, biography, ean: 9781846289149, isbn: 1846289149,

4.5 out of 5 stars with 57 reviews
Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclus...



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