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Marketing Strategy: Based on First Principles and Data Analytics
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ean: 9781137526236, isbn: 1137526238,
4.0 out of 5 stars with 25 reviews
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured aroun...
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