Consumer Behavior - 813 - Blowout Sale! Save up to 71%
Blowout Sale! Up to 71% off on Consumer Behavior at Torrance Winchendon Library. Top brands include Portfolio, Conecta, Tasora Books, Brand: Praeger, Urano, Oxford University Press, Ideapress Publishing, Free Press, Brand: Writers Of The Round Table Press, Brand: AMACOM, MORROW, Bernard Van Praag Ada Ferrer I Carbonell, imusti, Or Books, Public Affairs, O'Reilly Media, Wiley, & Brand: Fingerprint Strategies/1. Hurry! Limited time offers. Offers valid only while supplies last.
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
You Save: 50%
ean: 9780525537274, isbn: 9780525537274,
4.3 out of 5 stars with 23 reviews
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible fo...
Customer Experience Management: How to Design, Integrate, Measure and Lead
You Save: 25%
ean: 9781934690956, isbn: 1934690953,
4.6 out of 5 stars with 58 reviews
"This book is a great example of taking CX theory from the start of CX time to the practical delivery. The book is laid out well and is easy to use as reference point for various parts of CX strategy, with easy call outs of 'Takeaway's' making deciph...
McDonaldization Revisited: Critical Essays on Consumer Culture
mpn: black & white illustrations, ean: 9780275961046, isbn: 9780275961046,
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship be...
Brainfluence (Spanish Edition)
You Save: 25%
ean: 9788492921164, isbn: 8492921161,
4.5 out of 5 stars with 59 reviews
De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5...
Anxiety in Eden: A Kierkegaardian Reading of Paradise Lost
By Oxford University Press
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ean: 9780195072044, isbn: 0195072049,
4.2 out of 5 stars with 35 reviews
Tanner uses Kierkegaard's thought, particularly his theory of anxiety, to enrich and enliven a bold new reading of Milton's Paradise Lost. He argues that for Milton and Kierkegaard, the path to sin and to salvation lies through anxiety, that both the...
The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World
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ean: 9781940858296, isbn: 1940858291,
4.4 out of 5 stars with 60 reviews
How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see – and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and...
Managing Brand Equity
You Save: 71%
mpn: illustrations, ean: 9780029001011, isbn: 0029001013,
4.6 out of 5 stars with 34 reviews
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will ...
The Long Tail from SmarterComics
By Brand: Writers Of The Round Table Press
ean: 9781610660068, isbn: 1610660064,
Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the fut...
101 Activities for Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
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ean: 9780814414446, isbn: 0814414443,
4.8 out of 5 stars with 25 reviews
Today's customers are demanding service that is faster, better, and more personalized than ever before. How can organizations ensure that they are prepared to meet that challenge? The latest addition to the best-selling Knock Your Socks Off Service(R...
Happiness Quantified: A Satisfaction Calculus Approach
By Bernard Van Praag Ada Ferrer I Carbonell
ean: 9780199226146, isbn: 0199226148,
How do we measure happiness? This important and long-awaited book presents a new and unified approach to the analysis of subjective satisfaction and income evaluation. Drawing on empirical analyses of German, British, Dutch, and Russian data, it deve...
ean: 9780470994658, isbn: 9780470994658,
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements...
The Inner Lives of Markets: How People Shape Them—And They Shape Us
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ean: 9781610394925, isbn: 1610394925,
4.0 out of 5 stars with 32 reviews
America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, y...
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
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mpn: Illustrations, ean: 9780749447625, isbn: 0749447621,
4.5 out of 5 stars with 39 reviews
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as H...
All For One: 10 Strategies for Building Trusted Client Partnerships
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ean: 9780470380284, isbn: 0470380284,
4.4 out of 5 stars with 41 reviews
Corporate clients are demanding more value from their externaladvisors, and consolidating their business around a smaller numberof firms. These trends are forcing a variety of serviceproviders—from consulting firms to large banks—toconfront a ser...
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