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Global Marketing - 770 - Blowout Sale! Save up to 80%


Blowout Sale! Up to 80% off on Global Marketing at Torrance Winchendon Library. Top brands include Oxford University Press, Brand: Research Education Association, Brand: Thomson Learning, Springer, Equinox Publishing, Jossey-Bass, Routledge, Brand: Palgrave Macmillan, Brand: Artech House Publishers, McGraw-Hill Education, Brand: Springer, Wiley, Brand: Dog Ear Publishing, LLC, Emerald Group Publishing Limited, Advantage Media Group, Brand: Kogan Page, Indiana University Press, & Brand: Free Press. Hurry! Limited time offers. Offers valid only while supplies last.



Introduction to Econometrics
Introduction to Econometrics
By Oxford University Press
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$80.95
$15.86
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ean: 9780199567089, isbn: 0199567085,

4.1 out of 5 stars with 40 reviews
Retaining the student-friendly approach of previous editions, Introduction to Econometrics, Fourth Edition, uses clear and simple mathematics notation and step-by step explanations of mathematical proofs to help students thoroughly grasp the subject....


CLEP® Principles of Marketing Book + Online (CLEP Test Preparation)
CLEP® Principles of Marketing Book + Online (CLEP Test Preparation)
By Brand: Research Education Association
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$34.95
$24.88
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mpn: black & white illustrations, ean: 9780738610955, isbn: 073861095X,

4.9 out of 5 stars with 51 reviews
Earn College Credit with REA's Test Prep for CLEP® Principles of Marketing Everything you need to pass the exam and get the college credit you deserve. CLEP® is the most popular credit-by-examination program in the country, accepted by more than 2,...


International Marketing: A Global Perspective
International Marketing: A Global Perspective
By Brand: Thomson Learning
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ean: 9781844801329, isbn: 1844801322,

4.4 out of 5 stars with 49 reviews
International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and b...


Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)
Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)
By Springer
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mpn: 126 black & white illustrations, biograp, ean: 9783319124629, isbn: 3319124625,

4.9 out of 5 stars with 20 reviews
​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business...


Family Business: A Case Study of Nyonya Meneer, One of Indonesia's Most Successful Traditional Medicine Companies
Family Business: A Case Study of Nyonya Meneer, One of Indonesia's Most Successful Traditional Medicine Companies
By Equinox Publishing
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$19.95

ean: 9789793780580, isbn: 9793780584,

The Chinese have a saying about family businesses: the first generation builds the company, the second generation grows the company, and the third generation destroys the company. There are many examples of this growth and decline in many countries, ...


The Global Market: Developing a Strategy to Manage Across Borders
The Global Market: Developing a Strategy to Manage Across Borders
By Jossey-Bass
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$60.00

ean: 9780787968571, isbn: 0787968579,

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in ...


Marketing the Museum (Heritage: Care-Preservation-Management)
Marketing the Museum (Heritage: Care-Preservation-Management)
By Routledge
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mpn: 11 line figures, ean: 9780415152938, isbn: 0415152933,

4.9 out of 5 stars with 20 reviews
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume ...


Global Business: Positioning Ventures Ahead
Global Business: Positioning Ventures Ahead
By Routledge
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mpn: 9780415801942, ean: 9780415801942, isbn: 9780415801942,

4.0 out of 5 stars with 7 reviews
Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international m...


The Sport Business Future
The Sport Business Future
By Brand: Palgrave Macmillan
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ean: 9781403912671, isbn: 140391267X,

4.8 out of 5 stars with 25 reviews
This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends ...


Successful Proposal Strategies for Small Businesses 4th edition (Artech House Technology Management and Professional Developm)
Successful Proposal Strategies for Small Businesses 4th edition (Artech House Technology Management and Professional Developm)
By Brand: Artech House Publishers
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mpn: 1, black & white illustrations, ean: 9781580539579, isbn: 9781580539579,

4.9 out of 5 stars with 47 reviews
Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the Fourth Edition of this popular book is a highly accessible, self-contained desktop references developed to be informative, pract...


The Meltdown Years: The Unfolding of the Global Economic Crisis
The Meltdown Years: The Unfolding of the Global Economic Crisis
By McGraw-Hill Education
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mpn: 26485675, ean: 9780071634786, isbn: 0071634789,

4.0 out of 5 stars with 51 reviews
The Meltdown Years offers the most lucid and useful explanation to date about why home values, life savings, job security, and investments around the world are in peril. Rather than focus on who is to blame, though, author Wolfgang Münchau takes the...


Marketing Management Support Systems: Principles, Tools, and Implementation (International Series in Quantitative Marketing)
Marketing Management Support Systems: Principles, Tools, and Implementation (International Series in Quantitative Marketing)
By Brand: Springer
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$89.01
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ean: 9780792386155, isbn: 0792386159,

4.3 out of 5 stars with 17 reviews
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set o...


Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
By Wiley
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ean: 9780470164938, isbn: 9780470164938,

4.8 out of 5 stars with 7 reviews
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. ...


Marketing Financial Services
Marketing Financial Services
By Brand: Dog Ear Publishing, LLC
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$48.95
$43.74
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ean: 9781598581898, isbn: 1598581899,

4.7 out of 5 stars with 19 reviews
"This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover,Consulting Director at HCD Research Inc.,Management Fellow at YaleUniversity,and former editor of the Journal of Advertising Res...


The Four Asian Tigers: Economic Development & the Global Political Economy
The Four Asian Tigers: Economic Development & the Global Political Economy
By Emerald Group Publishing Limited
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$97.99
$68.64
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ean: 9780124074408, isbn: 0124074405,

4.0 out of 5 stars with 11 reviews
This book critically examines the geopolitical and economic contexts of the region's export-oriented industrialization. This collection of original papers describes the economic developments and environment that underlie the East Asian NICs. Through ...


The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer
The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer
By Advantage Media Group
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$19.99
$13.34
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ean: 9781599324401, isbn: 1599324407,

4.4 out of 5 stars with 12 reviews
In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the mo...


Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
By Brand: Kogan Page
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$45.00
$31.09
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mpn: 23045604, ean: 9780749452278, isbn: 0749452277,

4.7 out of 5 stars with 30 reviews
Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike ...


Brands: The Logos of the Global Economy (International Library of Sociology)
Brands: The Logos of the Global Economy (International Library of Sociology)
By Routledge
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$61.95
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ean: 9780415251839, isbn: 0415251834,

4.7 out of 5 stars with 31 reviews
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our t...


Sacred Sites and the Colonial Encounter: A History of Meaning and Memory in Ghana
Sacred Sites and the Colonial Encounter: A History of Meaning and Memory in Ghana
By Indiana University Press
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$24.00
$18.36
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ean: 9780253215178, isbn: 025321517X,

4.3 out of 5 stars with 9 reviews
Greene gives the reader a vivid sense of the Anlo encounter with western thought and Christian beliefs... and the resulting erasures, transferences, adaptations, and alterations in their perceptions of place, space, and the body." ―Emmanuel Akyeamp...


Cracking the Japanese Market: Strategies for Success in the New Global Economy
Cracking the Japanese Market: Strategies for Success in the New Global Economy
By Brand: Free Press
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$21.95
$14.99
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ean: 9781416573555, isbn: 1416573550,

4.0 out of 5 stars with 57 reviews
Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new ...



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