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Influence: The Psychology of Persuasion, Revised Edition
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mpn: 2346329, ean: 9780061241895, isbn: 006124189X,
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five ...
The Best Seller
sku: VI-0961331925, ean: 9780961331924, isbn: 0961331925,
Analyzes the selling process, argues that people buy emotionally, and discusses the role of personalities in sales...
ean: 9780077861032, isbn: 0077861035,
NOTE: THIS IS A STANDALONE BOOK.Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplemen...
The World of Customer Service
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ean: 9780840064240, isbn: 0840064241,
4.8 out of 5 stars with 37 reviews
Master the exceptional customer service skills that are most important in all types of organizations today with the powerful, practical presentation in THE WORLD OF CUSTOMER SERVICE, 3rd Edition. This book demonstrates how effective customer services...
Marketing Research: Methodological Foundations
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mpn: black & white illustrations, ean: 9781507775547, isbn: 1507775547,
4.5 out of 5 stars with 26 reviews
https://www.amazon.com/Marketing-Research-Methodological-Foundations-12th/dp/1983654469/ref=sr_1_29?s=books&ie=UTF8&qid=1520011584&sr=1-29&refinements=p_27%3ADawn+Iacobucci For all the talk of “big data” and “marketing analytics”—it all sta...
Marketing Strategy: Based on First Principles and Data Analytics
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ean: 9781137526236, isbn: 1137526238,
4.0 out of 5 stars with 25 reviews
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured aroun...
Services Marketing (6th Edition)
ean: 9780078112058, isbn: 0078112052,
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view ser...
Consumer Behavior: Buying, Having, and Being (11th Edition)
mpn: colour illustrations, colour tables, fig, ean: 9780133450897, isbn: 0133450899,
&>For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This p...
Marketing - Standalone book
ean: 9781259573545, isbn: 1259573540,
Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people...
Marketing: Real People, Real Choices (8th Edition)
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mpn: illustrations, ean: 9780132948937, isbn: 0132948931,
4.7 out of 5 stars with 41 reviews
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591. That package incl...
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ean: 9781305075368, isbn: 1305075366,
4.7 out of 5 stars with 46 reviews
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing ...
Essentials of Marketing: A Marketing Strategy Planning Approach
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ean: 9780077861049, isbn: 0077861043,
4.1 out of 5 stars with 51 reviews
NOTE: This Book does not includes Access Card or Access Code. This is a Standalone BookEssentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is ...
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