Public Relations - 816 - Blowout Sale! Save up to 52%
Blowout Sale! Up to 52% off on Public Relations at Torrance Winchendon Library. Top brands include Brand: Routledge, iUniverse Star, Brand: Robert Reed Publishers, McGraw-Hill Education, Edmund M Burke, Brand: SAGE Publications, Inc, Oxford University Press, Happy About, Wiley, imusti, Routledge, Carro Ford Communications LLC, Jossey-Bass, Brand: AMACOM, Outskirts Press, & Red Globe Press. Hurry! Limited time offers. Offers valid only while supplies last.
You Can Be Famous: Insider Secrets to Getting Free Publicity
By Brand: Robert Reed Publishers
You Save: 18%
ean: 9781934759110, isbn: 9781934759110,
4.4 out of 5 stars with 57 reviews
This book will teach people how to get free publicity. It is intended for business owners, members of organizations and individuals. Some of the topics include the various types of fame, the benefits of fame, how to write a winning press release, how...
You Save: 35%
ean: 9780071713917, isbn: 0071713913,
4.8 out of 5 stars with 36 reviews
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategie...
Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)
By Brand: SAGE Publications, Inc
You Save: 15%
mpn: A-041-151, ean: 9780761915317, isbn: 0761915311,
4.3 out of 5 stars with 51 reviews
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and sy...
Creating Corporate Reputations
By Oxford University Press
mpn: numerous figures, ean: 9780199252206, isbn: 9780199252206,
4.1 out of 5 stars with 81 reviews
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their co...
Storytelling about Your Brand: Online and Offline
You Save: 7%
ean: 9781600051449, isbn: 1600051448,
4.5 out of 5 stars with 45 reviews
"In her book, Bernadette Martin, the "Storytelling Sage," expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands." -- William Arruda, President, Reach Persona...
Organizational Identity in Practice
You Save: 18%
ean: 9780415398404, isbn: 0415398401,
4.9 out of 5 stars with 28 reviews
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight ...
Public Affairs in Practice: A Practical Guide to Lobbying (PR in Practice)
You Save: 35%
ean: 9780749444723, isbn: 074944472X,
4.4 out of 5 stars with 12 reviews
Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. Public Affairs in Practice is the first book to examine the met...
The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude
By Carro Ford Communications LLC
mpn: black & white illustrations, ean: 9780692310335, isbn: 0692310339,
4.0 out of 5 stars with 223 reviews
It’s all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From case studies, influencer lists and awards to webinars, press releases and presentations, you won’t run out of tools any time soon. G...
Understanding E-Government: Information Systems in Public Administration
You Save: 24%
ean: 9780415430944, isbn: 0415430941,
4.5 out of 5 stars with 52 reviews
Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword...
Corporate Identity Design
You Save: 48%
ean: 9780471289470, isbn: 0471289477,
4.0 out of 5 stars with 24 reviews
In a market cluttered with big and small companies competing forthe consumer's attention, public image becomes more critical thanever to the success of any business. Veronica Napoles's CorporateIdentity Design provides a practical tool for designing ...
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
You Save: 34%
mpn: 0814473881, ean: 9780814473887, isbn: 0814473881,
4.7 out of 5 stars with 15 reviews
The recent rash of corporate scandals―and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations ...
Researching Business and Management
You Save: 17%
mpn: 9780230222120, ean: 9780230222120, isbn: 0230222129,
4.4 out of 5 stars with 43 reviews
This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is f...
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