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Public Relations - 816 - Blowout Sale! Save up to 52%


Blowout Sale! Up to 52% off on Public Relations at Torrance Winchendon Library. Top brands include Brand: Routledge, iUniverse Star, Brand: Robert Reed Publishers, McGraw-Hill Education, Edmund M Burke, Brand: SAGE Publications, Inc, Oxford University Press, Happy About, Wiley, imusti, Routledge, Carro Ford Communications LLC, Jossey-Bass, Brand: AMACOM, Outskirts Press, & Red Globe Press. Hurry! Limited time offers. Offers valid only while supplies last.



Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series)
Corporate Public Affairs: Interacting With Interest Groups, Media, and Government (Routledge Communication Series)
By Brand: Routledge
In Stock
$80.95
$66.25
You Save: 18%

mpn: 1, black & white illustrations, ean: 9780805856439, isbn: 9780805856439,

4.6 out of 5 stars with 25 reviews
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departme...


Making News: A Straight-Shooting Guide to Media Relations
Making News: A Straight-Shooting Guide to Media Relations
By iUniverse Star
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$16.95
$10.00
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ean: 9781583484685, isbn: 158348468X,

4.9 out of 5 stars with 57 reviews
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:How to ensure your story will be chosen as today's newsHow to gain credibility and achieve effective coverageHow to ...


You Can Be Famous: Insider Secrets to Getting Free Publicity
You Can Be Famous: Insider Secrets to Getting Free Publicity
By Brand: Robert Reed Publishers
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$14.95
$12.26
You Save: 18%

ean: 9781934759110, isbn: 9781934759110,

4.4 out of 5 stars with 57 reviews
This book will teach people how to get free publicity. It is intended for business owners, members of organizations and individuals. Some of the topics include the various types of fame, the benefits of fame, how to write a winning press release, how...


Marketing Demystified
Marketing Demystified
By McGraw-Hill Education
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$23.00
$15.01
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ean: 9780071713917, isbn: 0071713913,

4.8 out of 5 stars with 36 reviews
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategie...


Corporate Community Relations: The Principle of the Neighbor of Choice
Corporate Community Relations: The Principle of the Neighbor of Choice
By Edmund M Burke
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$35.00

ean: 9780275964719, isbn: 027596471X,

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in loc...


Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)
Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)
By Brand: SAGE Publications, Inc
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$95.00
$81.19
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mpn: A-041-151, ean: 9780761915317, isbn: 0761915311,

4.3 out of 5 stars with 51 reviews
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and sy...


Creating Corporate Reputations
Creating Corporate Reputations
By Oxford University Press
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$70.00

mpn: numerous figures, ean: 9780199252206, isbn: 9780199252206,

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their co...


Storytelling about Your Brand: Online and Offline
Storytelling about Your Brand: Online and Offline
By Happy About
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$22.95
$21.34
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ean: 9781600051449, isbn: 1600051448,

4.5 out of 5 stars with 45 reviews
"In her book, Bernadette Martin, the "Storytelling Sage," expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands." -- William Arruda, President, Reach Persona...


Media Training 101: A Guide to Meeting the Press
Media Training 101: A Guide to Meeting the Press
By Wiley
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$38.00
$30.68
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ean: 9780471271550, isbn: 0471271551,

4.6 out of 5 stars with 33 reviews
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in de...


Organizational Identity in Practice
Organizational Identity in Practice
By Brand: Routledge
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$70.95
$57.97
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ean: 9780415398404, isbn: 0415398401,

4.9 out of 5 stars with 28 reviews
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight ...


Public Affairs in Practice: A Practical Guide to Lobbying (PR in Practice)
Public Affairs in Practice: A Practical Guide to Lobbying (PR in Practice)
By imusti
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$35.00
$22.82
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ean: 9780749444723, isbn: 074944472X,

4.4 out of 5 stars with 12 reviews
Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. Public Affairs in Practice is the first book to examine the met...


Excellence in Public Relations and Communication Management (Routledge Communication Series)
Excellence in Public Relations and Communication Management (Routledge Communication Series)
By Routledge
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$105.00
$49.93
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ean: 9780805802276, isbn: 0805802274,

4.4 out of 5 stars with 21 reviews
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two ...


The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude
The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude
By Carro Ford Communications LLC
In Stock
$19.95

mpn: black & white illustrations, ean: 9780692310335, isbn: 0692310339,

It’s all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From case studies, influencer lists and awards to webinars, press releases and presentations, you won’t run out of tools any time soon. G...


The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
By Jossey-Bass
In Stock
$60.00
$34.23
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ean: 9780470979846, isbn: 0470979844,

4.9 out of 5 stars with 58 reviews
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.Using the tools, techniques, advice and best practice advocated in this book both sponsors a...


Understanding E-Government: Information Systems in Public Administration
Understanding E-Government: Information Systems in Public Administration
By Routledge
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$54.95
$41.56
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ean: 9780415430944, isbn: 0415430941,

4.5 out of 5 stars with 52 reviews
Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword...


Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications (Perfect Phrases Series)
Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications (Perfect Phrases Series)
By McGraw-Hill Education
In Stock
$17.00
$12.56
You Save: 26%

ean: 9780071634526, isbn: 0071634525,

4.2 out of 5 stars with 19 reviews
The Right Phrase for Every Situation . . . Every Time! Clearly crafted company announcements―both internal and external―are critically important for your company’s day-to-day operations. Perfect Phrases for Writing Company Announcements has hun...


Corporate Identity Design
Corporate Identity Design
By Wiley
In Stock
$45.00
$23.61
You Save: 48%

ean: 9780471289470, isbn: 0471289477,

4.0 out of 5 stars with 24 reviews
In a market cluttered with big and small companies competing forthe consumer's attention, public image becomes more critical thanever to the success of any business. Veronica Napoles's CorporateIdentity Design provides a practical tool for designing ...


Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
By Brand: AMACOM
In Stock
$24.00
$15.95
You Save: 34%

mpn: 0814473881, ean: 9780814473887, isbn: 0814473881,

4.7 out of 5 stars with 15 reviews
The recent rash of corporate scandals―and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations ...


Media Relations: Concepts and Principles for Effective Public Relations Practice
Media Relations: Concepts and Principles for Effective Public Relations Practice
By Outskirts Press
In Stock
$29.95
$25.17
You Save: 16%

ean: 9781432724993, isbn: 1432724991,

4.0 out of 5 stars with 55 reviews
Keys for Media Relations for Every Public Relations ProfessionalThis book will help prepare PR practitioners for survival and success in working with journalists and the news media. This book is an essential part of a PR practitioner's basic training...


Researching Business and Management
Researching Business and Management
By Red Globe Press
In Stock
$69.99
$58.14
You Save: 17%

mpn: 9780230222120, ean: 9780230222120, isbn: 0230222129,

4.4 out of 5 stars with 43 reviews
This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is f...



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